The goal of this project is for students to try to get an important concept, idea, or piece of information they are studying to "go viral."
Simpsons Real Life Intro - Viral Video
Viral Blog Marketing: Part One of the Virus Blog Series
What Makes an Idea Viral
Viral Marketing 101
Marketing - This link will take you to the Mentoring, Leadership, & Change: Designing Compelling Experiences for 21st Century Learners wiki page on Marketing. The page links to examples of a variety of popular marketing techniques in different languages--all of which could be used as the basis for student projects.
Low-tech Alternative: Have students create large posters for your classroom, the wall outside your classroom door, or the school's hallways that attempt to make some idea "cool."